.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to getting billions in equity capital every year, have raised nearly $360 thousand up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That downturn is because of market concentration, enhanced regulatory tensions, as well as economical uncertainties.ADWEEK spoke with five VCs that continue to purchase adtech companies, even with these obstacles, about what they are seeking and what they steer clear of. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations as well as industry-specific locations such as hooked up television.